What is the responsibility of the marketer
The duties of a marketer include not only communication in social networks, watching videos and throwing funny pictures. He must track the actions of competitors, and develop an action plan to bring the company in which he works in the market leaders.
Market analysis is the primary responsibility of any marketer. After all, trends change very quickly, and to be a leader, you need to be able to adapt to them. In this case, it will be necessary to develop a whole plan of action, since it will be necessary to make changes in the work, introduce new programs and so on. In addition, the marketer must monitor the company's competitors in order to keep up with them.
Working with clients is also the responsibility of the marketer, as he must know what they need at the moment. Thus, he will be able to offer him the best, otherwise the consumer will go to competitors, he will not wait, because it is unprofitable for him. In addition, the marketer must find out why the client chose this company, then he has a chance to improve the service and offer him something more. So, if you slightly improve the service and give a little, you can increase profits.
Looking for new clients
Marketer should search for new customers. However, this does not mean that he needs to do this by calling the telephone directory of potential buyers. His task is to find new niches in which a product or service can be used. You can, for example, think about how to use them for some other purpose. You may need to pay attention to the whole market or a new segment, which for some reason was not previously interesting.
An important responsibility of the marketer is the analysis of finance. Of course, a competent marketer will be able to calculate the approximate turnover of the company, the market and competitors in general, but this is not enough. He has to figure out many other points. First of all, it is the dynamics of the market, its ups and downs. The growth cycles of the company's turnover should coincide with the growth of the market, if this does not happen, then the firm has problems. Does it really need customers with huge discounts, or can the system be simplified and get more profit? All this should be done by the marketer, then the company will flourish and quickly respond to the actions of competitors and changes in market trends.