What are the responsibilities of a marketer?
The duties of a marketer is not only social networking, watching movies and throwing out funny pictures. It needs to track the actions of competitors, and to develop an action plan to bring the company where he works in the leaders on the market.
Market analysis is a fundamental duty of any marketer. After all, trends change very quickly, and to be a leader, you must be able to adapt to them. In this case you will need to develop a plan of action, as you will need to make changes, introduce new programs and so on. In addition, the marketer should monitor the company's competitors to keep up with them.
Work with clients is also the duty of the marketer, because he needs to know what they need in the moment. Thus, it will be able to offer him the best, otherwise consumers will go to competitors, he won't wait, as it is unprofitable. In addition, the marketer must find out why the customer chose this company, then he has a chance to improve service and offer him something more. So, if a little to improve the service and give small, can increase profits.
Looking for new clients
The marketer should conduct is to find new customers. However, this does not mean that he must do it by calling through the phone directory potential buyers. His task is to find new niches in which the product or service can be used. You can, for example, to think about how to use them for any other purpose. You may need to pay attention to a market or new market segment, which for some reason were not previously interesting.
An important duty of the marketer is analysis Finance. Of course, an experienced marketer will be able to calculate the approximate speed of the market and competitors in General, but this is not enough. It needs to calculate many other things. First and foremost is the dynamics of the market, its UPS and downs. Cycles of growth of turnover of the company should match the market growth, if not, then the firm has problems. If she really needed the customers with huge discounts or it is possible to simplify the system and make large profits? It all has to do marketing, then the company will thrive, and to respond quickly to competitors ' actions and changing market trends.