What is the responsibility of a marketer
The responsibility of the marketer is not only communication in social networks, watching videos and throwing funny pictures. He must monitor the actions of competitors, and develop an action plan to bring the company in which he works as a leader in the market.
Market analysis is the primary responsibility of any marketer. After all, trends change very quickly, and to be a leader, you need to be able to adapt to them. In this case, it will be necessary to develop a whole action plan, since it will be necessary to make changes in the work, introduce new programs and so on. In addition, the marketer must monitor the company's competitors in order to keep pace with them.
Work with clients
Working with clients is also the responsibility of a marketer, since he must know what they need at the moment. Thus, he will be able to offer him the best, otherwise the consumer will go to the competitors, he will not wait, as it is unprofitable for him. In addition, the marketer needs to find out why the customer chose this particular company, then he has a chance to improve service and offer him something more. So, if you improve the service slightly and give a small one, you can increase the profit.
Looking for new clients
The marketer should search for new customers. However, this does not mean that he needs to do this by ringing through the telephone directory of potential buyers. Its task is to find new niches in which a product or service can be used. You can, for example, think about how to use them for some other purpose. Perhaps you need to pay attention to the whole market or a new segment, which for some reason was not interesting earlier.
Analysis of finance
An important duty of a marketer is to analyze finance. Of course, a competent marketer will be able to calculate the approximate turnover of the company, the market and competitors in general, but this is not enough. He must calculate many other points. First of all, this is the dynamics of the market, its downturns and ups. The cycles of growth of the company's turnover should coincide with the growth of the market, if this does not happen, then the firm has problems. Does it really need customers with huge discounts, or can you simplify the system and make a big profit? All this should be done by a marketer, then the company will prosper and react quickly to the actions of competitors and changes in market trends.