Internet as an advertising tool
Not to get over the disappointment of advertising their brand on the Internet, it is important to observe some rules. To understand web advertising and any other advertising media, requires careful planning and analysis of the situation.
Step one: identify the target audience. Obviously, cosmetics and spare parts for motorcycle need to sell on different sites. But this is the basics. And experienced marketers approach the planning even thinner. For example, two websites about fashion can be geared towards a completely different audience. For young girls who need a mini skirt and rhinestones. Or Mature mothers family, for whom the practicality in the clothes above all else.
Step two: calculate the cost of advertising contact. The Internet is a lot of so-called "media index". CPT – cost per thousand impressions, CPR – the cost of thousands of clicks to your website. Even if you place the banner or link for a week, it is important to calculate how much it will cost you each ad contact. On one site weekly audience can be three times more than the other. In this case, for the same price you get from the first website three times more than transitions.
Step three: decide the format of advertising. The most popular ad formats online: banners, links, advertorials, videos. If your brand is only beginning to develop in the market, you need a lot of bright, memorable and visually unusual advertising. The banners and videos will be here the most appropriate. If you need to roll out specific promotions and offers the shop or retail outlet, it is suitable can be the usual advertising links. A popular type of advertising is contextual advertising. It is shown to users on request. If someone searches in the search engine cleaner, he placing ads on topic: sales of vacuum cleaners, repair, shipping from an online store, etc.
Analyze the effectiveness of advertising campaigns. The same banner can trigger a different number of clicks to your website. It is important to find the sites where it will be most effective, and post it only there. The two are almost the same type of audience of the portal can give a completely different number of transitions to the advertiser's website and calls to his office. Such things are also better to track, then to optimize the placement of ads.