How to make a quotation
The commercial proposal has two components: form and content. Form requirements are standard. On the main page, put the company logo, in the middle of the page - an appeal highlighted in bold font of the same size as the main text. The recipient of the offer should be indicated in the right corner, first the post, then the name of the organization, name and telephone contacts.
The commercial proposal consists of three parts: the introduction, the main part and the conclusion. In the introduction, identify the reason for your conversion. A well-written entry has a further reading, and a boring banal text will repel the desire to read further. In the main part, detail the essence of the proposal. In conclusion, summarize, call the client to action and indicate - where and to whom he can apply for more information.
The content of the offer should reflect the satisfaction of your previously identified customer needs. Associate them with the competitive advantages of the products or services offered. So, if you found out that your price offer is more profitable, write down the client's savings visually by months, quarters and years. The last figure should be the most impressive, even if the difference between the price of a competitor and yours at first glance is small.
Write the text in the same style. Do not mix vocabulary with philistine. Proposals are short, but capacious in meaning. They should contain a maximum of useful information with a minimum number of words. Sentences in 3 lines are simply not perceived, paragraphs also make up no more than 7 lines.
If the offer is large in volume and you can not shorten the text, divide it into parts. For each part, make a headline, this will facilitate perception.
There are proposals that are personalized and not personalized. In the first case, address it to a specific person, to whom they agreed or who will finally consider the proposal. The second option is intended for mass distribution. Add to the content of such interesting information, which will cause the recipient to read it to the end.
When composing a commercial offer, always put yourself in the client's place, try to understand - whether it will be interesting to him. If the proposal is made correctly and reflects understandable options for solving the problem - success from it is ensured.