How to make a commercial offer
In the offer there are two components: form and content. Requirements for the form are standard. On the main page place your company logo in the middle of the page – the address is shown in bold in the same font size as main text. The recipient of the quotation, indicate in the right corner, first the title, then name of organization, name, and phone contacts.
Create commercial proposal in three parts: introduction, main part and conclusion. In the introduction indicate the reason for your appeal. Well-written entry has a further reading, banal and boring text will discourage the desire to read further. In the main part of the detail proposal. In conclusion, summarize, encourage the client to action and specify where and to whom he may appeal for more information.
The contents of the commercial offer should reflect the satisfaction that you have previously identified the client's needs. Tie them with competitive advantages of the offered goods or services. So, if you found out that your offer is more profitable, sign-saving the client visualize the months, quarters and years. The last digit is supposed to be the most impressive, even if the difference between the price of a competitor and your small at first sight.
The text write in the same style. Do not confuse jargon with a narrow-minded. Offers create short but concise. They should contain a maximum of useful information with a minimum number of words. Offers 3 lines simply do not perceive, paragraphs also make no more than 7 lines.
If an offer of a high volume and reduce the impossible, divide it into parts. For each part, make a title, it will facilitate perception.
There are personalized and not personalized. In the first case, address it to a specific person who has agreed or who will finally consider the proposal. The second option is intended for mass distribution. Add the contents motivate such information, which will force the recipient to read it to the end.
In the preparation of commercial proposals always put yourself in the customer's shoes, try to understand – whether it is interesting for him. If the proposal is drafted correctly and reflects a clear solution to the problem the success from it is guaranteed.