How to make a commercial offer
In the commercial offer there are two components: form and content. Form requirements are standard. On the main page, place the company logo, in the middle of the page is the appeal in bold type that is the same size as the main text. Specify the recipient of the proposal in the right corner, first the position, then the name of the organization, name and phone contacts.
Make a commercial offer in three parts: introduction, main part and conclusion. In the introduction, indicate the reason for your appeal. Competently written introduction has to further reading, and boring banal text will discourage the desire to read further. In the main part detail the essence of the proposal. In conclusion, summarize, call the client to action and indicate - where and to whom he can turn for additional information.
The content of the quotation must reflect the satisfaction of the customer needs identified earlier. Connect them with the competitive advantages of the offered goods or services. So, if you found out that your price offer is more profitable, write down the client's savings visually by months, quarters and years. The last figure should be the most impressive, even if the difference between the price of a competitor and yours at first glance is small.
Write the text in the same style. Do not mix professional vocabulary with the philistine. Proposals make short, but capacious in meaning. They should contain a maximum of useful information with a minimum number of words. Sentences in 3 lines are simply not perceived, paragraphs also make no more than 7 lines.
If the offer is large in size and the text cannot be shortened, divide it into parts. For each part, make a headline, it will facilitate the perception.
There are sentences personalized and non-personalized. In the first case, address it to a specific person, the person with whom you agreed or who will finally consider the proposal. The second option is intended for mass distribution. Add to the content such interesting information that will cause the recipient to read it to the end.
When drafting a commercial offer, always put yourself in the place of a client, try to understand if he will be interested. If the proposal is written correctly and reflects clear solutions to the problem, success from it is ensured.