How to write a site concept
Find a brief template to designthe site. As a rule, such documents are publicly available on most major web-services portals. Modify and fill in this brief as you see fit so that it becomes as informative as possible and provides developers with detailed information about the concept of the site.
Fill out general information about your company, the specifics of its work, customers, projects. Determine for what purpose you need a website. Even a standard online business card can either contain only the most necessary information or serve as a powerful image tool. Since the visuals and content depend only on your goals and budget, clearly list the interface requirements.
Analyze the sites of competitors, as well as select the portals that you like the most. Highlight all the disadvantages and advantages, tick the most interesting stylistic solutions. List these links in the relevant sections of your brief, indicating at least 3 plus and minus points for the selected sites. This will help performers get an idea of your preferences.
Consider the structure of the site. State your wishes on the organization of the main page, the main menu items, the way of organizing tabs and the disclosure of photos. Together with the developer of the site, develop navigation that is clear and accessible to any user. Before launching the site, it is advisable to conduct a usability audit: an analysis of the main pages and navigation by experts and representatives of the target audience.
Formulate the requirements for the functionality of the site. Today, any resource can be made as interactive as possible by turning it into a platform for communication and searching for the necessary information. Guest book, user registration, personal account, shopping cart, subscription to the newsletter: from the variety of functions, select those that fit your goals in the best way.
State your intentions to promote the site. List the technologies that you would like to entrust to developers, for example, social networking, contextual advertising, SEO.