How to write a site concept
Find a briefing template for developmentsite. As a rule, such documents are publicly available on most major portals that deal with web services. Change and fill this brief at your discretion to make it as informative as possible and provide developers with detailed information about the concept of the site.
Fill out general information about your company, the specifics of its work, clients, projects. Determine for what purposes you need a website. Even a standard website-business card can either contain only the most necessary information, or serve as a powerful image tool. Since the visual series and content only depend on your goals and budget, clearly list the requirements for the interface.
Conduct an analysis of competitors' sites, and select the portals that you like most. Highlight all the shortcomings and advantages, note the most interesting stylistic decisions. List these links in the appropriate sections of your brief, indicating at least 3 plus and minus the selected sites. This will help the performers to understand your preferences.
Consider the structure of the site. Describe your wishes for the organization of the main page, the main menu items, the way of organizing tabs and disclosing photos. Together with the developer of the site, develop a clear and accessible navigation for any user. Before the launch of the site, it is advisable to conduct usability audit: the analysis of the main pages and navigation by experts and representatives of the target audience.
Formulate the requirements for the functionality of the site. Today, any resource can be made as interactive as possible, turning it into a platform for communication and searching for the necessary information. Guest book, user registration, personal cabinet, shopping cart, subscription to the newsletter: from a variety of functions, select those that match your goals in the best possible way.
Describe your intentions to promote the site. List the technologies that you would like to entrust to developers, for example, keeping groups in social networks, contextual advertising, SEO.