How to write a speech
It is important to get to know about the event where a public appearance is planned in order to have time to collect all the initial information:
- Who will be in the hall: social level, the average level of education of those present, loyalty to the speaker and the company he represents;
- Technical characteristics: the time limit for the speech, who will speak before and after the speaker, the general theme of the event, are there any questions from the audience;
- What tasks the organizers put on the speaker’s speech: the answers to which questions the audience wants to hear.
Having determined the general information, the speechwriter (the person writing the speech for the speaker) should form the backbone of the speech. He, like any textual material, must include the canon - the introduction, main part, conclusion. Even a three-minute greeting should be built on this hierarchy.
The introductory part should include a greeting, a short presentation of the organization and person. Depending on the topic of the speech, it is permissible to “put into the mouth” of the speaker a few words about what the organization does, what results were achieved, what plans are for the current period, and also for the current event.
It is ethical to begin the performance with a greeting from the audience and the organizer of the event: “Dear Sirs! Dear presiding (name). If in publicism the patronymic is not used, then the speeches provide for a business appeal - Ivanov Ivan Ivanovich or Ivan Ivanovich. Public speaking is not allowed to appeal by name. Depending on the level of the event, you can use the appeal Mr. - Mr. Ivanov, etc.
The main part should consist of disclosing the topic of the speech. Thus, the central part of the welcoming word is references to joint work with the organizers of the event, key milestones of the interaction and results. For the report, the main part is the disclosure of topics, etc.
In the final part, the speaker should thank the audience for their attention, express hopes for fruitful work at the event, address the audience with a key message.
Any speaker has its own characteristics of public speaking. This can be a characteristic vowel in moments of confusion, stuttering during excitement, heavy breathing when pronouncing difficult words, etc. The speechwriter should know the weaknesses of the speaker better than himself, and take them into account when preparing speech.
The style of public speaking is very different from the preparation of a press release or other documentary texts. Proposals should be as short and simple as possible. Practice shows that the audience is able to hear a sentence consisting of no more than 12 words. Intonation of their pronunciation should be intuitively guessed by speakers. In order to understand whether the sentence is correctly built, the speechwriter must himself pronounce each written word when preparing the text.
The task of the speechwriter is to hide the weak points of the speaker and use the strengths. For example, if the speaker has a certain charisma and is able to communicate with the public, you can allow in the speech a few relevant and delicate jokes. There should not be a lot of them and for a short performance one is enough. It is also important to remember that the sharpness in a public speech can only be correctly presented by experienced speakers.
The text should be presented to the speaker as early as possible so that he can make his own corrections and hold several rehearsals. Even the most experienced speaker should not neglect rehearsals that should certainly be held out loud.
In the text, it is important to write all numerical expressions in words: instead of "3.5", you should write "three point five." This will simplify the perception of the speaker.
The printed font must be at least 14 pins with a half line space. This will allow the speaker (or the speech recorder himself) to put down the intonation marks in the form of arrows, in order to give a speech expressiveness and thoughtfulness.
When writing complex words, it is important to use stress. If the text editor does not allow serifs, then the stressed vowel should be highlighted in bold.
Of particular importance for the text has a semantic paragraph breakdown. They should be small, strictly separated according to intellectual accents.