How to train sales
Make a rough learning plan.to sales. dividing it into two key blocks. The first concerns beginners, because, as a rule, the trade sphere is characterized by a constant rotation of workers. Newly arrived employees should receive an intensive introductory course onto sales. It can include technologies of communication with customers, skills of identifying needs, principles of demonstration of products in which the company deals. The second block is intended for experienced salespeople who must constantly reinforce the experience with new relevant knowledge.
Enter the internship system. First of all, this applies to employees who have no experience in sales. Assign them a curator from among the existing workers. An experienced employee should, as soon as possible, show the beginner the main principles of work, familiarize with the goods, give a description of the target audience. Additional payment to the coach for the work in this case is required. If you have a big company, arrange days of experience sharing.to sales between branches and divisions.
Create a training programto sales for long-time employees. Analysis of specific situations from practice, training in the format of games, thematic discussions - such work, as a rule, is carried out within the company. It is advisable to arrange another part of the training with the involvement of professionals. Follow the workshops and workshops and send them the best representatives of the company.
Encourage self-education in sales, providing staff with the necessary resources. For example, get a mini-library, which will be updated monthly. Get the most current books on sales techniques, psychology, marketing; Subscribe to periodicals.