How to train sales
Make an approximate training plansales. dividing it into two key blocks. The first concerns novices, in fact, as a rule, the trading sphere is characterized by constant rotation of workers. Newcomers should receive an intensive introductory course onsales. It can include technologies for communicating with customers, skills to identify needs, the principles of demonstration of goods, which the company is engaged in. The second block is designed for experienced "salespeople", who must constantly reinforce the experience with new relevant knowledge.
Enter the system of internal internships. First of all, this applies to employees who do not have experience in sales. Assign to them a curator from among the active workers. An experienced employee should show the beginner the main principles of work, familiarize with the goods, give a description of the target audience in the shortest possible time. Additional payment for the coach for the work in this case is required. If you have a large company, arrange an exchange of experience onsales between branches and divisions.
Draw up a training programsales for long-time employees. The analysis of specific situations from practice, trainings in the format of games, thematic discussions - such work, as a rule, is conducted inside the firm. The other part of the training should be arranged with the involvement of professionals. Follow the seminars and master classes and send the best representatives of the company to them.
Encourage self-education in sales, providing staff with the necessary resources. For example, start a mini-library, which will be replenished monthly. Acquire the most relevant books on sales techniques, psychology, marketing; subscribe to periodicals.