How to make a menu
Restaurant menus, according to experts, is not only the list of dishes is almost a business card of the restaurant. Moreover, the menu is considered to be one of the most effective means of advertising. So to properly execute the menu – that means to give the element the appearance, which is able to produce a great impression on the visitors.
You arrange the menu – this means that special attention must be paid to decoration. If we are talking about restaurants with national cuisine, there is, no doubt, will be justified using ornaments with a national focus. Attracting the attention of visitors, for example, the signature dish, can be achieved not only by the presence on the menu of “delicious” dishes photos, but some interesting and informative information about it, its origin and so on.
The main criteria of attractiveness should be menu elements such as neatness, clarity, accuracy, and quality paper. Menu printing method should consider not only color, but the correlation of sizes, patterns, fonts, and spaces established between letters and words.
An essential feature of the menu, which is available for review to the Diners, frequent guests whom are foreigners, is the need to implement the menu in addition to the main even in several foreign languages, particularly English, French or German.
Reflecting on the design of the menu card, today you should know that this process can be done by a lot of the most possible ways. However, specialists recommend, first and foremost, pay attention to finding a compromise between such criteria as elegance and practicality.
And yet, in any case, the menu should:
1. Reflect the style of the institution;
2. Have a logo and the name of the institution;
3. The menu should be readable and easily perceivable;
4. It should be unified in structure, but with accent elements, in the form of photos of branded dishes and so on;
5. It is desirable to have a graphic image of the restaurant.