How to make a commercial offer
Commercial proposals are of two types: advertising and information (proposed "impersonal" market participants) and personalized (addressed to specific individuals).The main objective of commercial offer promotional and information — to attract the attention of the buyer to the product or service to generate interest. In this letter, it is important to consider the target audience: depends on the writing style, and his "emotional component" and the level of reasoning. It's one thing when the recipients are businessmen or technical experts, other retirees or students.
Think of a plan for the upcoming sales letter.
Its main “framework” is: • Attractive headline;
• The essence of the product or service (determine your competitive advantages and “tasty” serve them);
• Terms of placing an order and its payment, the duration of your offer.
Give specific data: for example, statistics, which illustrates the "advantages" of your product or service; expert briefs; customer ratings. The most important thing is to show the customer benefits that he will receive if he becomes the owner of the advertised product. At the same time avoid superlatives. Do not forget about the style of presentation: it should be simple and concise. The language is animated by vivid comparisons, metaphors - so that an attractive picture emerges in the imagination of a potential buyer. Do not abuse technical terms. Avoid duplicate words.
If the text is quite large, divide it into parts and label each. Paragraphs should be a maximum of seven lines. "Edge effect" (the best memorability endings) it is advisable to repeat the proposal again. For greater credibility and readability of the text make it charts, tables, graphs. Remember that when listing easier to read a bulleted list. Important points select pin (bold or italics). It is preferable to write the letter on one page.
Personalized commercialsentence has some features. For example, it certainly indicated the recipient's name (with titles).If before writing a commercial offer, a personal meeting was not, try to learn as much as possible about the company-addressee, its corporate culture and the person receiving your letter. This will help to adequately choose the style of the message.
Share this letter on introduction, main part and conclusion.In the introduction, briefly state the reason, which resulted in sending the proposal. Here is a useful will these "accents": market analysis, description of the current situation of the client and the capabilities of your product to improve this situation. Then give brief information about your company (with reference to several key clients-buyers).In the main part show the benefits of purchasing your product and then describe it in detail. More detail discuss the details of the deal: prices, terms and conditions of performance of obligations, individual discounts, etc. In conclusion, tell us what needs to be done to the buyer, if he will give a positive response to your sentence .