How to describe the company
Basic criteria: the company's position in its industry segment, the performance (dynamics of indicators for the reporting period in the form of visual graphics), position in the market relative to its competitors, the quality of the product (services), the main competitive advantage.
Collecting additional information, you will be able to evaluate the effectiveness of the company. It is necessary to rely on data that can be extracted as a direct path (for example, open statistics and dynamics of sales) and indirect (data, competitors, description of the company's strategy in the market), etc.
Subcriteria: advertising strategy (how active is the promotion of goods or services), the turnover of staff in the company (availability of vacancies, the degree of openness), level of management of the firm, qualifications of staff, social image (the availability of charity projects, care for the environment, etc.).
If possible, talk to the staff casually ask, how long have they raised the salary (this is a key indicator of the stability of the company), whether they have social package, the custom is long gone. The attitude of the staff reflects the level of qualifications of top managers, which ideally should understand that human resource is main in any business.
Use informal sources. For example, blogs can find a lot of interesting not only about the fate of women employees of the credit Department, but true stories about the production conflicts. You of them not worth mentioning, but this kind of information will help you make a more accurate impression of the company.
In conclusion, identify the strengths and weaknesses of the enterprise, briefly describe its market strategy, and determine its possible business prospects, taking into account the data analyzed by you.