How to organize monitoring
First, find out what benefits you will provide monitoring. Not worth to collect data if the results will be simply retracted in the table. Spend it only if the company is ready for change, and this is possible.
Make a list of competitors, which will be monitored. The larger it is, the more useful it will be all collected information. Do not be limited to one or two graphs. Of course, is to analyze only those organizations, which are at one with you.
Make a table that will be populated with data. Columns should contain all the necessary information, date, cost, parameters of products and more. To detect all changes it is recommended to monitor once in 2-3 months. Make changes in the work organization only after receiving information for multiple periods. If you learn that one of the competitors of dumping, not in a hurry to lower the price. Perhaps this is a temporary measure, which the organization went over any problems.
To monitor better use of the phones that have no relationship to your organization. If competitors learn of your juvenile actions, they will try to give you false information. If you need a few indicators from each organization, it is better to use different phone numbers. Otherwise it will be very suspicious if you call one person and begin to ask a lot of questions. In the course of cross-promotion should be just a few employees to prevent information leakage.
Choose an executor who will monitor. It must be a responsible and pedantic person. Some employees may approach the assigned case not very responsibly and enter in the table old or approximate data.
The employee should methodically to ring all of the selected organizations and to make conversation with people who have information. The obtained data must be entered in the table. At the end of the monitoring it should not remain an empty graph. After all, the basis of this information decisions will be made on the reform of the company.