How to organize a seminar
The seminar program is determined by its purpose. If you want to imagine, for example, the new software, it is advisable to provide several reports. One to indicate the urgency of the problem, the other is to present the product itself, and in the end to tell about the experience of its implementation. After the reports, especially if they are information rich, you need to leave time for questions, and arrange for the participants coffee-break.
"How to ship call, so it will float" — says the proverb. This fully applies to the theme of the event. It should be not only relevant, but also well-formulated, keeping with the theme of the seminar. The theme can be specified in the form of a question such as "How to organize the budgeting?" or have to end with an exclamation mark – "introduction to online trading!" Importantly, it should be of interest and well remembered.
Before you determine the date of the seminar, find out whether it coincides with other important events. It is not necessary to assign the event before the holidays, weekends, and during vacation – there is a risk of losing a significant part of the audience.
The venue of the seminar choose easily accessible, preferably located in the center of the city. Rent a room in a business centre, hotel, cinema. A small event can go through at your office in the presence of appropriate technical capabilities.
Charge of drawing up a list of potential participants in the sales Department. They must also know which companies or individuals might be interested in this topic. If the "well-established" base yet, you can order it in. In determining the number of guests, consider the fact that out of 100 invitees will Express their desire to come about 20, and will visit the seminar to the best 10 participants. So put the required "reserve".
This is perhaps the most important stage of organizing the event, as it depends on the number of participants. Prepare press release, graphic layouts, design your invitation text. Experts recommend to conduct an advertising campaign through multiple channels: telemarketing, advertising in mass media, posting information on the corporate website. If your company's website is well-known, place it in the registration form.
Indicate the period to which the experts must prepare reports. It is advisable to set this date in advance to be able to make adjustments. Reports should be designed in a single corporate style, carry important and interesting information. Listeners will prefer to receive the information, if brief abstracts to put on a separate sheet.
As a rule, the handout includes notebook, pen, promotional brochures, product samples. Stock up on business cards for speakers and managers with whom the parties will communicate during the event. For feedback prepare profiles of the participants.
Two days before the date of the seminar, make a list of participants. Charge Secretary to prepare handouts, name badges for participants and speakers. Spend a "dress rehearsal": once again listen to the reports confirm performance of the equipment. Remember: the bulk of the work is behind us, and she will bear fruit.