How to evaluate the effectiveness of advertising
In order for your ads to be effective, you first need to understand whom it should be directed, who is your target audience. Carefully study the product and how it can be more imagine a prospective buyer. What sex and age? What his education and the nature of work? Does he have a family? How big is it? Do you have children? Whether he goes by car or prefer public transportation? What is his income, where he buys food and necessities? What is this person's main motivation for purchasing the product or service? What kind of media he prefers, where he draws the basic information?
The more accurately you describe your target audience, the less budget you will have to allocate for advertising, and it will be more effective.
Then go on to createadvertising. Select a few means of communication, it can be a combination of television and the Internet, press and radio, outdoor advertising on billboards or public transport promotions. In order for your ads to be effective, should be as accurate as possible to understand what will draw the attention of your customer. Advertising needs to be laid motivation. Remember that the motivation of different groups of people are different, you need to find your.
In order to assessefficiencyadvertising. need to know where the customer learned about your company and proposed product. You can organize a survey on the Internet, by telephone or in person. When buying ask the buyer to fill out a questionnaire. As a rule, people are more willing to reveal about yourself any confidential information if they receive something in return. You can offer savings or bonus card, giving a discount for the next purchase of any related product or a ticket for the lottery. Your goal is to find out which of your ads work most effectively and obtain contacts for future long-term communication.