How to increase sales in crisis
In the conditions of crisis many entrepreneurs reduce staff. It is an expected step. To cut costs, fire some employees. Their responsibilities spread to those who remained. Don't fire anyone of the departments of advertising and sales.
Explain to marketers and sales managers that need to work in full force. Inform employees who will not work, you get fired. Change the wage system to the sales Department. Let the majority of their income is a percentage of transactions. Lower salary level and increase the interest rate.
Post more free advertising and conclude agreements on barter. Actively promote information about your organization on the Internet. Create groups in social networks, post ads on free boards. This can be done at no cost.
Develop yourself a new brand. It must be memorable. Actively advertise it. Change the logo of the company. Make it original.
Choose several competitive advantages of your product or service. All promotions should be developed with information about them. Find out all the shortcomings of your work and in a short time try to get rid of them.
Invest less money in creating standard advertising. Refuse the commercials on television and on the radio. Use low-budget and memorable stocks, which you will be able to do on your own.
For example, put promoters in public places. Let there be at least one item of clothing with your logo. Purchase balloons (you can put on them your advertisement). Let the promoters give the balls to the people on the street. This action will cost you small amount, but greatly increase brand awareness.
Try to keep every customer. Develop a system of motivation for them. These can be discounts, gifts or additional services.
Expand the list of services provided. For example, if you sell flowers, organize and deliver them for a small fee.
Attract customers by distributing discount cards. This can be done with the help of promoters, by organizing a mailing list or using the Internet.