How to attract a client to a company
Hail the customers in which you are interested. Imagine the plumbing that goes around the city. Around a lot of people who are not plumbers. And then a sign appears with the inscription "Especially for plumbers." Most likely, this person will stop, and others will pass by. Hack the right customers can be in the headline of the journal article, and through the design of the storefront, and on the cover of the book. Attentionclient attracted, you can further use the sales formula.
Create a title. This applies to letters, and signboards of shops, and discount cards. Pay attention to the newspapers, which are sold in millions of copies. They have exciting headlines. Collect them and adapt the techniques to your situation. Let no one make headlines wherever you do. The main thing is to grab the attention of potentialclient .
Place photos of beautiful people. Beautiful, healthy people attract the eye. This method should be used cautiously, in the context of the goods being sold.
Show the "shark". Gary Halbert in one of the newsletters told about the scuba diver. Imagine that you are swimming, considering the beauty of the underwater world. And then a shark appears. Your attention will be entirely focused on it. Show the "shark" potentialclient m.
Make an unquestionable statement. If you say that "acne causes physical and emotional suffering," they will agree with you. A man with pimples will wait, what next. His attention is entirely focused on your marketing message. It was with this phrase that the successful advertising campaign started, which Stephen Scott tells in his book "The Millionaire's Notebook".
Make an unexpected statement. "The end of the world will come in 10 days." You must have met phrases that attract people's attention. Of course, do not use foolish and unproven expressions so that you are not considered a liar.
Post news about the tremendous benefits. "Programmers figured out how to do without antivirus programs." People have a need for news. Satisfy it with benefit to the company.
Ask a question. "Have you already lost weight?" The question always attracts attention.