How to attract clients to the firm
Call customers in which you are interested. Imagine a plumber, which goes through the city. There are a lot of people who are not plumbers. And then there is a sign with the words "Especially for plumbers". Most likely, this man will stop and others will go by. Need to call customers in the title of a journal article, and through the design of the storefront, and on the cover of the book. Attention client involved, you can continue to use the formula sales.
Create a headline. This also applies to letters and signboards of shops, and discount cards. Pay attention to Newspapers that sell millions. They have exciting titles. Collect them and adapt the techniques to their situation. Let no one make headers where do you. The main thing — to capture the attention of potential client .
Will post photos of beautiful people. Beautiful, healthy people attract the eye. This technique should be used carefully, in the context of the goods sold.
Show "shark". Gary Halbert in one of the issues of distribution, talked about the diver. Imagine that you are floating, looking at the beauty of the underwater world. And then there is the shark. Your attention will be entirely concentrated on it. Show "shark" potential client M.
Make an undeniable statement. If you say that "acne cause physical and emotional suffering," you agree. People with acne will have to wait for what's next. His attention is entirely focused on your marketing message. With this phrase began a successful advertising campaign, which tells Stephen Scott in the book "Notebook of a millionaire".
Make an unexpected statement. "The world will end in 10 days." You may have encountered the phrase, which draws attention of people. Of course, don't use stupid and unsubstantiated expressions that you are not considered a deceiver.
Place news about the great benefits. "Programmers figured out how to do without antivirus software". People have a need for news. Satisfy her for the benefit of the company.
Ask a question. "Have you lost weight?" The question attracts attention always.