How to attract clients to lending
To attract customers for lending to your banking structure, create a marketing Department. Take it young energetic professionals. Encourage success in various prizes, promotions and rewards. For each new client charge bonus in cash.
Use different types of marketing. For the successful promotion and offer of its stroke also charge bonus points. The most successful types of marketing are phone, mail, television, advertising and marketing in a single stock, is confined to a particular date, for example to the national holidays, anniversaries of the creation of your organization.
Telephone marketing is when professionals call up prospective clients or to different outlets. When targeted phone calls to potential customers, the marketing specialist must possess the ability to interest the audience from the first minute of conversation, to call at a convenient time, often the most convenient time is the evening of a weekday, when everyone is already at home.
Marketing moves in a single stock most successful when working not only the marketing Department but of the Department of analysts, who will decide when to apply the offer in the form of the action, analyzing the market and competitors. Also, the division of analysts decides at what time is most advantageous to launch a television advertising or advertising on billboards in the city.
Several specialists of the marketing Department should be closely connected with the points of sale that sell expensive goods purchased on credit. Usually, in such places equipped working place of several specialists from different credit institutions. This person must possess the ability to engage the client in conversation and briefly explain the more favorable terms of credit organization.
On the recommendation of the Department of analysts promotion when credit is granted without interest. Most often the interest included in the cost of goods by agreement with the management of the store or small the interest rate the Bank pays the store. Everybody wins, as the store increases sales on interest-free loans, the Bank receives a huge number of clients and the most prompt payer makes a new proposal in the form of cards with interest-free crediting period.
With well-coordinated and productive work of the marketing department and analytical department, the credit organization always works effectively with a huge number of clients.