How to attract tourists to a travel agency
Create a unique offer that will distinguish you from competitors. Despite the oversaturation of the tourism services market, you can always find a narrow niche that is not yet occupied. Event tourism, eco-tourism, trips to the championships and concerts of superstars - options to attract attention to their services very much. Of course, it is extremely difficult to invent something fundamentally new in this field. In that case, try to do what everyone does, but a little differently.
Develop a corporate culture of communication with customers. In this case, we are not talking about elementary courtesy and impeccable service, which, of course, are also important. Think about the technical organization of work with potential consumers of services. This concept includes prompt processing of calls, quality telephone consultations, speed of selection of tours. Very often, clients are screened out at the primary stage only because managers make them wait on the line for a long time or do not call back on time. Eliminate such defects.
Increase the credibility of your company. As a rule, a potential tourist chooses the company that has been working on the market for a long time. Of course, the newly created travel agency may look suspicious because of the frequent scandals with numerous one-day firms. If your company works not so long ago, actively create a positive reputation for it. Use public relations, charitable events, thematic Internet forums and blogs.
Develop a loyalty program. Each traveler must remain 100% satisfied with your service. Try to anticipate all the needs of the client, warn about possible difficulties, recall the date of departure, and on return - always take an interest in impressions. It is in this case that he will tell about his acquaintances about you and recommend him as a reliable company.