How to attract tourists to travel agency
Create a unique offer that will distinguish you from your competitors. Despite the oversaturation of the tourist services market, you can always find a narrow niche that is not yet occupied. Event tourism, eco-tourism, trips to championships and concerts of superstars - there are many options to draw attention to their services. Of course, it is extremely difficult to invent something fundamentally new in this area. In this case, try to do what everyone else does, but a little differently.
Develop a corporate culture of communication with customers. In this case, we are not talking about basic courtesy and impeccable service, which, of course, are also important. Think over the technical organization of work with potential consumers of services. This concept includes the speed of call processing, high-quality telephone advice, the speed of selection of tours. Very often, clients are eliminated at the primary stage only because managers make them wait on the line for a long time or do not call back on time. Eliminate such defects.
Increase trust in your company. As a rule, a potential tourist chooses the company that has long been working in the market. Of course, the newly created travel agency may look suspicious because of the frequent scandals with numerous one-day firms. If your company is working not so long ago, actively create a positive reputation for it. Use public relations, charity events, themed online forums and blogs.
Develop a customer loyalty program. Every traveler should be 100% satisfied with your service. Try to anticipate all customer needs, warn about possible difficulties, remind you of the date of departure, and when you return - be sure to ask about your impressions. In this case, he will tell his friends about you and recommend him as a reliable company.