How to promote sales
To promoteselling you need to possess a minimum set of marketing tools. This ability to analyze the situation on the market by identifying the target audience. The ability to plan long-term sales. As well as the experience of organizing advertising campaigns focused on particular groups of the population. In addition, it is necessary to develop an effective system of incentives for managers to work with clients.
To deliver consistent customer flow, an advertising campaign. It is, on the one hand, should be focused on already existing customer base. For example, discount cards for regular customers, vip service, etc. to attract new consumers. These can be gifts for the first purchase, the opening of a new service, enter a line of exclusive products, etc.
To identify a target audience, which will focus the advertising campaign, conduct market research. The most optimum variant in this case — the focus group. Pick 10-15 people (respondents) who had not previously been familiar with each other. Ask them all sorts of questions about consumer properties of goods, relative to services, etc. On the basis of received data make a conclusion on how best to advertise the product to the target audience was as large as possible.
Leverage multiple advertising platforms. So consumers will likely be interested in the product. If you cooperate with advertising agencies, you can get a good discount when ordering from the large number of by clips on the TV and radio modules in the printing press.
Next step — work with sales managers. Conduct training, which will aim to train staff in correct handling of customers. In the classroom the instructor will create a variety of situations with which the seller faces during their work. In the result of the play of several behaviors selected some of the most optimal ways to communicate with different consumer categories. This will not only keep old customers but also attract new ones, by learning to work with objections.
Create a motivation system that will encourage managers to work productively. This can be a piece-rate pay, when the salary depends on the number of clients involved.
The Department of marketing and sales managers must work closely to communicate with each other. All planned activities should be discussed at joint meetings. Thus there will be developed ways not only to promote selling. but also to retain old customers, increasing the volume of already existing profits.