How to promote sales
To promotesales need to own a minimum set of marketing tools. This is the ability to analyze the situation on the market by identifying the target audience. The possibility of drawing up a plan for long-term sales. As well as the experience of organizing advertising campaigns targeted at specific groups of the population. In addition, it is necessary to develop a competent incentive system for managers to work with clients.
To ensure a constant client flow, run an advertising campaign. On the one hand, it should be aimed at the existing consumer audience. For example, discount cards for regular customers, vip - service, etc. On the other - to attract new consumers. These may be gifts for the first purchase, the opening of a new type of service, the introduction of an exclusive product in the line, etc.
To identify the target audience, which will be targeted advertising campaign, conduct a marketing research. The most optimal variant in this case is focus groups. Pick 10-15 people (respondents) who were not previously familiar with each other. Ask them all sorts of questions about consumer properties of the product, attitude to services, etc. Based on the data, draw a conclusion on how best to advertise the product so that the coverage of the target audience is as large as possible.
Activate several advertising sites. So consumers are more likely to be interested in the product. If you cooperate with advertising agencies, you can get a good discount when you order a large number of wallmakers, TV and radio commercials, and modules in the printed press.
The next step is working with sales managers. Conduct training, the purpose of which will be to train staff in the proper handling of customers. In the classroom, the instructor will create various situations that the seller faces during his work. As a result of playing several behaviors, a number of the most optimal ways of communicating with different consumer categories are chosen. This will allow not only to retain old customers, but also to attract new ones, learning how to work with objections correctly.
Create a motivation system that will encourage managers to work productively. This may be piecework wages, when the salary depends on the number of attracted customers.
The marketing department and sales managers should communicate closely with each other. All planned activities need to be discussed at joint meetings. In this way, ways will not only be developed to promotesales. but also to keep old customers, increasing the volume of existing profits.