How to brainstorm
First, the success of the brainstorming depends on how well its moderator-moderator is managing this work process. The duties of the facilitator include the direction of the brainstorm but in the right direction. First you should clearly articulate the goals that you want to achieve. The optimal number of participants in the brainstorm and from 4 to 10 people, and better if they have different opinions about the situation. Participants in the brainstorming should be creative, passionate and skeptical people who are familiar with the subject. About the beginning of the brain storm and they need to be warned for 2-3 days.
Most often cerebralstorm start with a warm up that lasts 5 minutes. The warm up can be any subject that you want to present in some special situation, or a game of Association and que. Warm-up is designed to set participants brainstorming in a creative way.
The first phase – ideas generation, lasts 20 to 30 minutes. Participants should during this time to offer as many ideas as possible – from the simple to the absurd. All these ideas are written carefully an additional member acting as Secretary. If idea generation is stopped, the facilitator should be smart to stir up the participants – for example, to declare a contest for the most feasible idea.
Then immediately proceed to the second stage of brainstorming – discussion. At this stage normally expires after 20 minutes. Analyze and discuss all the ideas. They do not need to criticize, it is only necessary to determine applicable idea or not. And sometimes it happens that the most absurd idea turns out to be the most productive.
The final stage of brainstorming is summarizing. No matter how passed the brainstorm. 1-2 ideas can be useful. It only remains to introduce them into the work, without which the whole brain-winding business will in general be meaningless.
Finally, some more tips for the successful holding of the brainstorm . Never deviate from the rules – it is important and the delay of the event will not give anything good. Having a brainstorming in a comfortable for most people temporary periods of 10-11 or 15-18 hours. Try to ensure that all participants are as comfortable as possible if you want to go – let him go, want to go – let him go. And forget about the criticism, you can kill even a great idea!