How to develop an action
Generate the idea. The development of the idea of action — is where it starts. Of course, you can take ready-made templates, but they represent consumers bored with the view, so go back to the creative process. Very suitable for this method of brainstorming, when in the process of issuing absurd ideas of the whole team it is quite an interesting concept for future events.
Select an audience. It can be permanent consumers, potential or opposed to. We should start from this by taking further steps.
Analyze the target audience. The company is always known by those people who are interested in its products. Just work with these people and you have to. Make an analysis of their interests, preferences, spend a couple of focus groups for complete confidence in his ideas.
Shape the budget and staff. The most important moment of the writing of the budget and its coordination with the authorities. Try to approach this matter wisely and frugally. Minimum budget, maximum effect, is exactly what awaits you on Board. The next step will be the establishment of a working group. Enter no more than five people from the team organization, pre-writing roles in the team. Focus on their capabilities and abilities to fulfill a particular role.
Enlist the support of the media. Action should accompany all the way it: before, during and after. Before Newspapers, radio and TV just need to inform the population about the fact, date, time and place. During the campaign carefully recorded all the details for subsequent transmission in the next issue of media for those who missed the event. And the final blow — a reminder about the action across the week for greater memorability.