How to make the atelier profitable
Clearly define your target audience. Your positioning depends on the location of the studio, the list of services provided, the experience and qualifications of the staff. Targeting orders with a price category above the average is usually one of the most unprofitable. The discerning audience prefers to buy clothes in expensive stores, and if sewing to order, then designers or other prestigious places. Focus on a typical urban dweller with an average income, but at the same time study in detail his requests and needs.
Offer the services that are most in demand with your target audience. Start with the simplest and most requested types of orders, for example, with clothing repair. Try to offer your customers the full range of services in this category - from standard trousers to fur work and restorations. For the most difficult manipulations, you can hire a freelancer who will perform the task within a certain time. At the same time, the most popular types of small-scale repairs of clothes should be done very quickly and qualitatively: this is how the reputation and stable volume of orders are developed.
Good personnel can provide 50% of the success and profit of your company, and possibly more. Be in constant search, entice talented seamstresses from competitors, look for them among friends. Differentiate the types of orders between your employees. The most experienced. creative and responsible seamstresses should be engaged directly in tailoring and serving regular customers. Do not load them with small mechanical work, which can be handled by less experienced employees. However, while teaching staff, regardless of its status, communicate correctly with customers. Good relations with visitors will increase loyalty to your atelier and will work for your reputation.
Create a corporate style of your studio and develop a loyalty program. A memorable logo, branded packages and discount cards are a minimum, which gradually begins to work for you. Actively untwist studio on the Internet. If there is no possibility to make a full-fledged website, get groups in social networks, where there will be all the detailed information about your services, photos of the most successful works, current offers, promotions.