How to make a studio profitable
Clearly define your target audience. Your positioning depends on the location of the studio, the list of services provided, experience and staff qualifications. Orientation to orders with a price category above the average, as a rule, one of the most disadvantageous. The exacting public prefers to buy clothes in expensive stores, and if they sew to order, from designers or other prestigious places. Focus on the average urban dweller with average incomes, but at the same time study in detail his needs and demands.
Offer the services that are most in demand with your target audience. Start with the simplest and most popular types of orders, for example, with the repair of clothes. Try to offer your customers a full range of services in this category - from the standard sewing of trousers to works with fur and restoration of products. For the most complex manipulations, you can hire a freelancer who will perform the task in a specific time frame. At the same time, the most demanded types of minor works on repairing clothes should be done very quickly and efficiently: this is how the reputation and stable volume of orders is accumulated.
Good staff is able to provide 50% of the success and profit of your company, and possibly more. You are in constant search, lure talented seamstresses from competitors, look for them among your friends. Separate the types of orders between your employees. The most experienced. Creative and responsible seamstresses should be directly involved in tailoring and servicing regular customers. Do not load them with fine mechanical work that less experienced employees can handle. However, at the same time, teach staff, regardless of their status, to properly communicate with customers. Good relations with visitors will increase loyalty to your studio and will work for your reputation.
Create a corporate identity for your studio and develop a loyalty program. A memorable logo, branded packages and discount cards are the minimum that gradually begins to work for you. Actively promote studio in the Internet. If there is no opportunity to make a full-fledged site, get groups in social networks, where there will be all the detailed information about your services, photos of the most successful works, current offers, promotions.