How to make content analysis
Content Analysis - one of the most productive and inexpensive methods. It is applied in the sphere of politics, media, science, medicine, psychology. Thanks to him, obtained informative results, which is inherent objectivity.Content Analysis This kind of study of various materials to determine their own output. This will be a conclusion about the content of any publication, or its statistics. For the purposes of the analysis, two types are distinguished - quantitative or qualitative content analysis. Quantitative analysis will be the counting of any data on the publication, the collection of statistics (the number of words, tables, phrases and other text parameters). Qualitative analysis will be the counting of any data, facts that are important for the researcher and his work.
Any content analysis consists of 3 stages: -determination of the object of analysis; -quantitative counting of references to the object of study, identification of interdependencies and relationships; -interpretation and evaluation of the data, identifying the prospects for the study or the object being studied.
Content Analysis aims to study the obvious materials and to identify the real meaning in the text. In addition to conventional calculations, complex statistical techniques (for example, correlation) are actively used.
Investigating a specific problem for analysis, you should choose not only the work of a particular author. Other sources should be found on the topic and their analysis should also be carried out and a comparative research method should be applied. It should also be taken into account that the analysis is based on the judgments of a particular researcher, therefore it is not always possible to speak about the objectivity of the research. The more researchers who analyze a single source, the greater the likelihood of obtaining a high level of objectivity of the study. This is due to the fact that as a result more people come to a consensus.