How to build a base
Make free guide and post it in the Internet. This manual should contain information that attracts your potential customers. Consider a specific example.Let's say your company is engaged in the refill cartridges. Would you like to have a good base enterprises interested in such services. You can create a special guide "As an enterprise to save 20% of the funds for refilling cartridges." Document this document electronically and post it on a separate website.
List 3 reasons why you should urgently examine your free guide. You can describe something like this: - find out why poor-quality refilling reduces the service life of the printer by 3 times;
- How to fill the printer with high-quality ink and at the same time save 20% of funds already in this quarter;
— why is the paint in the cartridge ends up at the wrong time and how to avoid it.You don't have to advertise on the website their services. You advertise a free guide, in which a potential customer can learn something important for themselves.
Write on the website an invitation to get your free guide. But don't let the link to download the file. Instead, place a subscription form for the newsletter. Thus, a potential customer will first leave you their contact details and then receive your free guide.
Start advertising free guide in those places where there are your potential customers. It can be specialized sites on the Internet, Newspapers, magazines, etc. Your task is to motivate clients and invite to your website. So will automatically gather qualitative base. People will get a good guide, but you will remain in touch.
Write a new free guide and create a separate website for it. Repeat all the steps first and do it all the time to get new active contacts. Your base will continuously grow.