How to write a promotional letter
Making the layout of the email, please note that the weight of all images must not exceed 500 kilobytes. If the shipment is heavy, it is, firstly, will go a very long time. Second, not all users have high-speed Internet-channel and simply can not discover your promotional offer. So choose a light image, do not use non-ferrous substrates and musical attachments.
Create the email text to contain no more than 1500 characters. The most important point in this move in the introductory text, and select a different font or color. Particularly focus on discounts, sales, promotions and bonus etc they attract customers.
If your advertisingletter aimed at a broad audience of Internet users, not profile customers, make sure that the text was not boring. Omit long descriptions of the production processes. Focus on accessibility, relevance, benefits, etc.
If you tell the recipients need much, in the letter format you do not fit, add links. Interested customers will be on them to learn the details of the proposal. So are you going to get all the necessary information and within the required 500 kilobytes.
Making up a paper advertisingletter. be guided by the same principles as when writing electronic. Only if the leaflet contains photographs and pictures, it is better to take images of good quality, weighing from 2 megabytes and above.
In paper writing, pay special attention to design. The brighter and more interesting it will be, the greater the chance that the recipient will read it.
To save on paper, print text and images on both sides. If unaddressed mailing, envelopes should be abandoned. They will increase the cost of the campaign and hide the interesting design of the leaflets.