How to write a sales letter
Making the layout of the email, please note that the weight of all images must not exceed 500 kilobytes. If the shipment is heavy, it is, firstly, will go a very long time. Second, not all users have high-speed Internet-channel and simply can not discover your promotional offer. So choose a light image, do not use non-ferrous substrates and musical attachments.
Create the email text to contain no more than 1500 characters. The most important point in this move in the introductory text, and select a different font or color. Particularly focus on discounts, sales, promotions and bonus etc they attract customers.
If your advertising letter aimed at a broad audience of Internet users, not profile customers, make sure that the text was not boring. Omit long descriptions of the production processes. Focus on accessibility, relevance, benefits, etc.
If you tell the recipients need much, in the letter format you do not fit, add links. Interested customers will be on them to learn the details of the proposal. So are you going to get all the necessary information and within the required 500 kilobytes.
Making paper advertising letter. guided by the same principles as when writing email. Only if the leaflet contains pictures and pictures, better to take pictures of good quality, weighing from 2 MB.
In paper letter pay special attention to the design. The brighter and more interesting it will be, the greater the chance that the recipient will read it.
To save on paper, print text and images on both sides. If unaddressed mailing, envelopes should be abandoned. They will increase the cost of the campaign and hide the interesting design of the leaflets.