How to create a slogan
When creating a slogan, remember that the most important thing is to make a slogan easy to remember, as well as causing instant and understandable associations from a potential customer or buyer. The slogan should not cause misunderstanding among the audience - it should be easily perceived by all its representatives.
Think Structureslogan. depending on its kind - slogans are both corporate and commodity. If you create a slogan within the advertising campaign, it should reflect the type of company's activity and at the same time be as versatile as possible so that in the event of a company's re-profiling it can correspond to a new kind of activity.
Also, the slogan may not reflect the company's activity at all, but focus on profitability, high quality of products, and on the fact that the firm advertised by the slogan is out of competition.
When you come up with a corporate slogan, make sure that it is connected with the company, even if the slogan does not say anything verbatim about it. In addition, a successful slogan always reflects the need of potential customers of the company.
Connect fantasy and come up with a phrase that not only becomes an advertising quote, invariably associated with a particular product, but will also turn into a constantly used phrase in the people, which is heard by everyone. The slogan should be stable and at the same time preserve the emotional message, even if it is not used in visual advertising, but in print or on air.
Start creating a slogan with a clear definition of tasks and goals, understand what you want to say to the consumer, what exactly you need to convey to him, what you need to focus on. Having built the baseslogan. conduct an investigation of the slogans of competitors to avoid repetition and plagiarism.
Create several variants of the desired phrase and choose the most successful, applying them alternately in different advertising messages. Always remember that the slogan should be objective, truthful, it should be easily remembered, and then it will be heard by all consumers.