How to create profitable advertising texts
The main thing in the text of advertising of any product is to show that its essence and those of its benefits that may be of interest to a potential buyer as a solution to his problems. It is important to convince the consumer that you, the seller of a product or service, are genuinely concerned about their needs and can help. Laws and "highlights" selling advertising text - to help you.
Give clear arguments in favor of every positive component of your product. These can be: high quality, optimal price, convenient delivery method, safe operation, warranty, etc. If the quality is really high, prove it with facts (lack of reclamations, withdrawal of a reputable client, winning the competition, etc.). At the same time, do not overplay your product: this will cause the potential buyer to be explained.
If you are advertising a new product, emphasize the novelty and charm of the new properties of the product. For the first time, the advantages being discovered are a good trump card in the struggle for new customers. "Tasty" to talk about what the consumer does not know yet - thankful thing.
The mention of the specific price of the goods in the "long-playing" advertising is not always given. But if the cost of your product is truly unique compared to the offer of competitors or you offer huge discounts, the price can be a decisive argument and the key theme of the advertising message.
Less is more. Advertising budget in the preparation of promotional materials should be planned so that advertising was high quality. The unattractive appearance of the same leaflets (even with good text) will sow doubt in the minds of potential buyers: maybe the product is not first-class?
Do not forget that the selling advertising text must tune the consumer to the action (purchase), and therefore be "alive". This quality will be given to him by the use in present-day language constructs and active voice. Personal pronouns will be organic in a specific context.
A good advertising text should have its own “character”: it should be optimistic and inspiring. Be positive in each of his author's line!