How to create profitable advertising texts
The main text of advertising any product is to show that the essence and the benefits that may be of interest to a potential buyer as a solution to his problems. It is important to convince consumers that you, the seller of goods or services, sincerely concerned about his needs and will be able to help. Laws and "highlights" selling ads to help you.
Present clear arguments in favor of each positive component of your product. It can be: high quality, reasonable price, convenient delivery method, safety, warranty, etc. If the quality is really high, prove it with facts (the absence of claims, the authoritative opinion of the client winning the competition, etc.). At the same time not to praise your product: this will cause understandable wariness of a potential buyer.
If you are promoting a new product, make it the novelty and beauty of new properties of the product. When first opening advantages — a good trump card in the fight for new customers. "Delicious" to talk about what the consumer does not know is a good thing.
Mention of a specific price of the goods in the "long-playing" advertising is not always the case. But if your product is really unique compared to competitor offers or you offer a huge discounts, the price can be a decisive argument and a key theme of the advertising message.
Less is better. Advertising budget during the preparation of the advertising materials it is necessary to plan so that the commercial was of high quality. Unattractive view of the same leaflets (even with a good text) sow the doubt in the mind of potential customers: may the item is not top-notch?
Don't forget that marketing ad copy should motivate the consumer to action (the purchase), but because to be "alive". This quality will give him the use of the language structures present in the active voice. Organic will be in a context and personal pronouns.
A good advertising text should have its own "character": it must be optimistic and inspiring. Be positive in every author's line!