How to become a supplier
Suppliers want to find a quality product (or produce it) and deliver their products to supermarket shelves, in other words, to manage a supermarket. Long negotiations are being conducted with the managers of the supermarket, while the supplier points out the merits of the product, its excellent quality, etc. As a rule, after such conversations, the supermarket manager offers the supplier to get acquainted with the price, according to which the supplier must pay a certain amount in order to see his goods on the shelves of this supermarket. This is because the supermarket cares about meeting the needs of the final consumer, it is unprofitable for the store to satisfy only the wishes of the supplier and display all the existing goods on the shelves. The supermarket wants to attract the maximum number of consumers, serve them and simultaneously manage the suppliers in the way that the buyer needs.
How to become a supplier of products that the buyer wants to buy?
It is necessary to learn how to influence the buyer in such a way that when choosing a product the consumer will pay attention to your trademark. Then the end user will satisfy your desire to sell the goods. In order that a buyer wants to buy exactly your products, you do not need to be a marketer or dispose of huge capital. To do this, you need to know the behavior of the consumer in the supermarket. Then this information can be used for ideas that will make the buyer pay attention to your product.
However, the supplier can say that this is not his problem: the supermarket's concern is to sell products, but its business is to deliver the goods to store shelves. There are two options: either the supplier agrees with the supermarket about exhibiting their products on the terms of the store, or you need to think about how to sell the product "off the shelf", rather than "on the shelf."
This information will help to become a supplier, demanded by the end user. If you disregard these tips, the supermarket will dictate its terms to you, since its role is to serve not the supplier but the end user and satisfy, first of all, the buyer's desire to purchase this or that product.