How to become a supplier
Suppliers want to find a quality product (or produce it) and deliver their products to the supermarket shelves, in other words, manage the supermarket. There are long negotiations with managers of the supermarket, while the supplier points to the merits of the product, its excellent quality, etc. As a rule, after such conversations, the supermarket manager offers the supplier to familiarize himself with the price list, according to which the supplier must pay a certain amount in order to see his goods on the shelves of this supermarket. This is because the supermarket cares about satisfying the needs of the end consumer, it’s unprofitable for the store to satisfy only the supplier’s desires and put all existing goods on the shelves. The supermarket wants to attract the maximum number of consumers, serve them and at the same time manage the suppliers as needed by the buyer.
How to become a supplier of products that the buyer wants to buy?
It is necessary to learn how to influence the buyer in such a way that when choosing a product, the consumer will pay attention to your brand. Then the end user will satisfy your desire to sell the product. In order for the buyer to want to buy exactly your products, you do not need to be a marketer or dispose of huge capital. For this you need to know the behavior of the consumer in the supermarket. Then this information can be used for ideas that can get the buyer to pay attention to your product.
However, the supplier can say that it is not his problem: the care of the supermarket is to sell products, his own business is to deliver the goods to the store shelves. There are two options: either the supplier negotiates with the supermarket about displaying their products on the terms of the store, or you need to think about how to sell the goods “off the shelf” and not “on the shelf”.
This information will help to become a supplier demanded by the end user. If we ignore these tips, the supermarket will dictate its terms to you, since its role is to serve not the supplier, but the end consumer and satisfy, above all, the buyer's desire to purchase a particular product.