How to become a PR specialist
Select a direction PR, where would you like to work. This profession is too vast to know it all. To assess the real situation with potential employers in your city. As a rule, afford a separate staff unit in the form of a specialist in public relations can only large organizations. Even if you are not going to look for a job, browse jobs by these companies. So you will be able to analyze what areas of PR most popular in your region, what are the requirements for candidates. As a result, you will be easier to choose the direction for further development and training.
Take the acquisition of knowledge in the direction of PR, which you have chosen. The best option — higher education in the field of marketing with an emphasis on public relations. Any short courses will help you learn the basics of the profession, but will never give a fundamental knowledge. Be prepared for the fact that, regardless of the type of education received, you will need to constantly improve their knowledge independently. Reading books and the press, participation in seminars and conferences is an integral part of the activities of the PR.
Extend their personal relations: public relations can't do without this. In recent years it has become a very popular networking and the ability to make mutually useful contacts for all sorts of events. Actively attend seminars, presentations, big social events, and try as much as possible to communicate. After some time formed a certain circle of people whom you will know and which will be useful for your future career. Find something to offer in return. In the circle of professionals you can learn a lot of new ideas, to share their plans and projects, to find business partners.