How to become a successful sales manager
Define scope of activities, namely the industry in which you want to work. It is important that the sales Manager had a clear idea about the product and know its features better client. It should be remembered that studying the market offerings, consumers do not care who is selling, because it is often the sales Manager has to act as a consultant, analyst and even business adviser of his client.
Prepare customer base of people potentially interested in the proposed goods, works and services. It is formed from the backlog of the marketing Department, as well as its own analysis of the employee market demand. In this work the service will provide all available information sources: the Internet, periodicals, business databases and even personal contacts.
Create and regularly update a calendar of events of the companies-partners. A good business interaction with various business and non-profit agencies, and public and educational institutions significantly expand the market. Need to maintain relationship with key partners and offer them participation in their activities presentation of the calculations, presentations, distribution of commercial offers.
Study the market offerings of competitors. Experience shows that even identical in quality and price of the product depending on some of the reasons may have completely different consumer popularity. In the first place speaks to the quality of the product was offered to a potential client. Studying of experience of colleagues allows you to Polish your own skills, which will undoubtedly be useful in practice.
Analyze market sales of similar goods, works and services at the regional level, and then across the country. This work should be carried out regularly in order to on the one hand – be aware of industry events and changes, and on the other to accumulate the experience of solving marketing problems in other regions of the state. Typically, job descriptions for sales managers conduct these analytical activities are not reported. However, this does not mean that nobody is. Successful professionals do not allow themselves to be in an information vacuum and are constantly improving their skills and awareness.