How to stimulate sales
There are several key points that can help motivate managers to work effectively. First, sellers should know the advantages of their products, know competitors and their features. Secondly, it is necessary to introduce a direct dependence of the income of sellers on sales results, and thirdly, to provide managers with effective sales tools.
Do not forget about the immaterial motivation (the promotion of successful sellers, the construction of charts of sales dynamics, the photo of the best seller, etc.). It is very important that sellers are engaged in sales. If you have the opportunity to remove secondary functions from managers, for example, processing documents, then do it.
Having motivated sellers, go to the analysis of the process of sales. Perhaps you need to revise your marketing strategy, make something new in advertising.
Think about what might be of interest to end-users. Often to stimulate consumers provide additional discounts, free samples, gifts, hold contests and promotions.
Develop your own loyalty program. Try to personalize each client and individualize the company's activities aimed at him. Recently, loyalty programs increasingly include congratulations to customers on various holidays (New Year's Day, Birthday), invitations to clients for promotions, individual payment systems.