How to stimulate sales
There are several key points that will help motivate managers to work effectively. First, sellers must know the advantages of their product, know the competitors and their features. Secondly, it is necessary to introduce a direct dependence of the sellers' income on sales results, and third, to provide managers with effective sales tools.
Do not forget about the intangible motivation (promotion of successful sellers, building graphs of sales dynamics, photos of the best seller, etc.). It is very important that the sellers are engaged in sales. If you have the opportunity to remove secondary functions from managers, for example, paperwork, then do it.
Having motivated the sellers, proceed to the analysis of the sales process itself. Perhaps you need to revise your marketing strategy, add something new to the advertisement.
Think that may be of interest to end users. Often, to stimulate consumers provide additional discounts, free samples, gifts, hold contests and promotions.
Develop your own loyalty program. Try to personalize each client and individualize the company's activities aimed at him. Recently, loyalty programs have increasingly included congratulations of customers on various holidays (New Year, Birthday), invitations of customers for promotions, and individual payment systems.