How to increase the customer base
Start searching for new customers monitoring of the competitors. Call their office under the guise of the buyer and request a presentation on the product. Express your personal mobile phone and email address. Ask what the company has already signed a contract with them. Try to get an invitation to the conference or briefing. which holds for its partners, the firm is a competitor. There you can easy to make business connections in a relaxed atmosphere at the reception, which is usually arranged after such events.
Participate in specialized exhibitions. There come interested in cooperation customers. Arrange the stand so that he attracted attention. Be sure to place company information in the conference catalogue, which to give out to all guests. Mark the location of your advertising site on the map so that anyone could easily find it. Imagine the newest product samples. Organize the work at the booth sales. They should not just sit, handing out Souvenirs and to interact with visitors, establishing business contacts.
Don't forget telephone sales. Take the new directory or disk with addresses and phones of companies. Choose in the list of those that interest you. Call the departments responsible for procurement. It is better to go to the head of Department or Director. They make a decision. Communicating with staff it is possible to lose a lot of time until the information comes to leadership. Agree about the meetings and spend a colorful presentation of the company with promotional materials — slides, films, booklets. Be sure to bring Souvenirs with symbols of the company. Offer prospective customers beneficial terms of cooperation, discounts and bonuses.
Remember that the job of a sales Manager is not limited to the walls of the office. Meeting with friends and getting acquainted with people, you can find new clients. Never disclose company secrets unfamiliar to individuals, it may be that before you is a future buyer.