How to increase sales growth
To increase sales growth, conduct a large-scale analysis of their work. Explore the strengths and weaknesses of your business strategy. For example, you have a brilliant marketing plan, each offer is a real find for the buyer, but the advertising company does not reflect all the benefits, but focuses on another, less important aspect.
Having corrected the shortcomings revealed during the inspection, develop an action plan in three directions: increasing the effectiveness of advertising, creating more favorable conditions for the consumer, and improving the quality of customer service. By investing part of the profits in the development of these aspects, do not allow an imbalance. For example, you had stunning promotions, visitors came to your store, but did not find there are enough profitable offers for themselves. Or, as a result of the influx of customers, your staff did not cope with the volume of work and people were not satisfied with the quality of service.
Do not pursue super-profit - a rapid rise is always followed by a sharp decline. If you want to provide your company with a stable, dynamic and constant growth in sales, then increase the pace of development gradually. This is especially true for small firms whose budget is strictly limited.
Based on the size of the profit, determine how much you can allocate for advertising, how much discount you can make to especially valuable customers and how much you can spend on improving the quality of service.
The modern market offers a lot of promising conditions not only to the consumer, but also to the manufacturer. Being limited in means, refuse at the initial stage from expensive outdoor advertising. Better to spend an effective and memorable advertising campaign in social networks or on various popular thematic resources. Advertising can be built on the traditional principle, or on the network model (invited a friend - get a bonus).
While working to create more favorable conditions for consumers, study the offers and actions of your competitors in order not to duplicate them. Do not be afraid to experiment, try to agree on joint activities with the company of an adjacent profile. For example, buying stationery from your partners, customers will receive special tokens that they can exchange for a discount in your bookstore. Your colleagues have their regular customers who buy their products constantly, and, having received bonuses, they will be interested in your offer, or at least visit your store.
Here the key position is occupied by the level of service. The buyer, coming for the first time, will want to return to you if the quality of the product, the range and service (the seller is polite, sociable, has all the necessary information about the product and can give qualified advice, help with product selection).