How to increase your sales
To increase sales growth, conduct large-scale analysis of his work. Study the strengths and weaknesses of their business strategy. For example, you have a brilliant marketing plan, each offer is a real godsend for the buyer, but advertising campaign does not reflect all benefits, but focuses on another, less important aspect.
Correcting deficiencies identified in the testing, develop an action plan in three areas: improving the effectiveness of advertising, creating more favorable conditions for consumers, improve the quality of customer service. Investing part of the profits in the development of these aspects, avoid imbalance. For example, you had a stunning advertising campaign, visitors came to your store, but did not find it sufficiently advantageous proposals. Or as a result of the influx of customers, your staff did not cope with the volume of work and the people were dissatisfied with the quality of service.
Do not pursue profit – the rapid upturn is always followed by a sharp decline. If you want to provide your company a stable, dynamic and constant growth of sales, increase the pace of development gradually. This is especially true for small firms, the budget of which is severely restricted.
Based on the size of the profit, determine how much you can allocate for advertising, what kind of discount can make the most valuable customers and how much you can spend on improving the quality of service.
The modern market offers a lot of promising conditions not only the consumer but also the manufacturer. Being limited in funds, give up at the initial stage from expensive outdoor advertising. Better build a compelling and memorable advertising campaign in social networks or on various popular thematic resources. Advertising can be build according to the traditional principle and a network model (invited a friend – get a bonus).
Working on creating more favorable conditions for consumers, study the offers and promotions of your competitors, not to duplicate them. Don't be afraid to experiment, try to agree on joint activities with the company related profile. For example, buying office supplies from your partners, buyers will receive special tokens that can be exchanged for a discount in your bookstore. Your colleagues have their regular customers who buy their products continuously, and bonuses received, is interested in your offer, or at least visit your store.
Here the key is the position of the service. The buyer came for the first time, will want to come back to you if he's satisfied with the quality of the product, assortment and service (polite, sociable, have all the information about the product and can give qualified advice, help with product selection).