How to increase sales growth
To increase sales growth, conduct a large-scale analysis of your work. Learn the strengths and weaknesses of your business strategy. For example, you have a brilliant marketing plan, every offer is a real find for the buyer, but the advertising company does not reflect all the benefits, but focuses on another, less important aspect.
Having corrected the shortcomings revealed during the audit, develop an action plan in three directions: increasing the effectiveness of advertising, creating more favorable conditions for the consumer, improving the quality of customer service. By investing part of the profits in developing these aspects, do not allow an imbalance. For example, you carried out stunning promotions, visitors came to your store, but did not find there are sufficiently profitable for themselves offers. Or as a result of the influx of customers, your staff has not coped with the amount of work and people have been dissatisfied with the quality of service.
Do not pursue excess profits - a rapid rise is always followed by a sharp decline. If you want to provide your company with a stable, dynamic and constant growth in sales, then increase the pace of development gradually. This is especially true for small firms, whose budget is strictly limited.
Based on the size of the profit, determine how much you can allocate for advertising, what amount of discount can make especially valuable customers and how much you can spend on improving the quality of service.
The modern market offers a lot of perspective conditions not only to the consumer, but also to the manufacturer. Being limited in means, refuse at the initial stage from expensive outdoor advertising. It's better to spend an effective and memorable advertising action in social networks or on various popular thematic resources. Advertising can be built according to the traditional principle, but you can by the network model (invited a friend - get a bonus).
While working to create more favorable conditions for consumers, study the offers and actions of your competitors so as not to duplicate them. Do not be afraid to experiment, try to agree on joint activities with an enterprise of an adjacent profile. For example, buying stationery from your partners, buyers will receive special tokens that can be exchanged for a discount in your bookstore. Your colleagues have their regular customers who buy their products all the time, and, having received bonuses, will be interested in your offer, or at least visit your store.
Here, the key is the level of service. The buyer, having come for the first time, will want to return to you if he is satisfied with the quality of the goods, range and service (the seller is courteous, sociable, has all the necessary information about the product and can give qualified advice, help with the choice of the product).