What are the duties of a sales representative
Virtually any enterprise whose activity is related to the sale of goods at retail outlets needs people who are promoting its products to the market, need intermediaries between the wholesale warehouse and the retail network. Such intermediaries are sales representatives.
General requirements for applicants for the position of sales representative.
Since the position of sales representative is on one of the lowest steps in the hierarchy, the level of education of the applicant does not matter. For work, both secondary and incomplete higher education are sufficient. Much more important is the candidate’s personal communication skills.
It is also worth noting that in Russia there are no educational institutions in this specialty; therefore, many large firms themselves train beginners in corporate courses and trainings.
The main task of the sales representative is to hand over for sale as much as possible the products of the company he represents and collect money in time, avoiding debts. All other duties stem from this primary task.
A sales representative is required to:
Develop a system and ways of representing the interests of the company in the market sector of interest, determine the structure and methods of managing the system.
Collect marketing information characterizing a specific market sector - prices, demand, competitors, prospective customers.
To plan work with existing clients - to make purchase and sale transactions, to conclude contracts on behalf of the company.
To assist clients in the preparation of product specifications, assistance in product demonstration, to provide information on market demand for goods, etc.
To carry out transactions for the sale of goods, to ensure the fulfillment of obligations under the concluded contracts - control of shipment and delivery, control of display of goods. Make cash payments and monitor the sufficiency of inventory.
To control the fulfillment by clients of obligations under contracts, to check the timeliness of monetary settlements with clients. To prevent violations of obligations by customers, to identify the causes of violations and the possibility of their prevention.
Carry out work to increase the customer base, advise potential customers on all issues related to quality, characteristics and terms of delivery of goods, conduct presentations and check the reliability of potential customers.
Maintain a customer database - addresses, volumes of purchases, financial reliability, fulfillment of obligations, claims.
To participate in the development and implementation of the company's marketing plans - in its market sector. Participate in seminars, conferences, marketing meetings held by the company.
Compile reports on work with clients - sales, indicators for individual clients, recommendations on the use of incentive and incentive promotions - special discounts, customer advertisements, and so on. Perspectives on job prospects.
Ensure the integrity of reporting and documentation of contracts.
Coordinate and monitor the work of merchandisers, promoters, drivers and freight forwarders.