What are the duties of a sales representative
Almost any company whose activity is related to the sale of goods by sales outlets needs people who promote its products to the market, intermediaries between the wholesale warehouse and the retail network are needed. These intermediaries are sales representatives.
General requirements for applicants for the position of sales representative.
Since the position of the sales representative is at one of the lowest steps in the hierarchy, the level of education of the applicant is not particularly important. For work, both secondary and incomplete higher education is sufficient. Much more important is the personal, communicative skills of the candidate.
It is also worth noting that in Russia there are no educational institutions for this specialty, so many large companies themselves train beginners at corporate courses and trainings.
The main task of the sales representative is to hand over as much production as possible to the company represented to them and collect money on time, not allowing debts. All other duties follow from this main task.
The sales representative shall:
Develop a system and ways to represent the interests of the company in the market sector of interest, determine the structure and ways of managing the system.
Collect marketing information that characterizes a specific sector of the market - prices, demand, competitors, prospective customers.
To plan work with existing clients - to execute sales and purchase transactions, to conclude contracts on behalf of the company.
Assist clients in drawing up a specification for goods, assistance in demonstrating the goods, provide information on market demand for goods, etc.
Commit transactions for the sale of goods, ensure the fulfillment of obligations under concluded contracts - control of shipment and delivery, control of the layout of goods. Make cash payments and monitor the adequacy of the stock.
Monitor the fulfillment of obligations by customers under contracts, check the timeliness of cash settlements with customers. Do not violate the obligations of customers, identify the causes of violations and the possibility of their prevention.
Carry out work to increase the client base, advise potential customers on all issues related to the quality, characteristics and terms of delivery of the goods, conduct presentations and check the reliability of potential customers.
To maintain a database of clients - addresses, volumes of purchases, financial reliability, fulfillment of obligations, claims.
Participate in the development and implementation of the company's marketing plans - in its market sector. Participate in seminars, conferences, marketing meetings held by the company.
Generate reports on the work with clients - sales volumes, indicators for individual clients, recommendations on the use of incentive and incentive shares - special discounts, advertising of customers, etc. projections on the prospect of work.
Ensure the safety of reporting and documentation of concluded contracts.
Coordinate and supervise the work of merchandisers, promoters, drivers and forwarders.