School copywriter: preparing for an interview
Preliminary collection of material.
Try to learn as much as you can about your respondent and his profession. Read the special literature, magazine or browse the relevant sites. It would be nice to find in advance the biography of your future interlocutor. As a rule, it is not difficult if he is a well-known person. In addition, past interviews are perfect as a reference material. What is it for? You will make a preliminary portrait of a person, you will know what he is and can ask him really interesting questions, not “wallowing” in trifles and biographical details.
Preparing a list of questions
The first stage helped you put together an opinion about a person. Now the information and familiarization questions automatically fall out of the list of questions: “Where were you born?”, “What did you do”, etc. Studying the biography will give food to more interesting questions: “How did you manage to escape from the province and become the coolest copywriter of all times and peoples?”. Questions should reveal the essence of a person, give him plenty of room for reflection and analysis. Analytics, especially in interviews, read at times more interesting than dry statistics.
Chat with people who know the person
It could be anyone. If you know such friends - you are lucky. Ask them what kind of character a person has, how he communicates, what habits he has, what he loves, what questions he can be asked, and which ones are best avoided, etc. For example, if you find out that you like the same book or musical group, in an interview you can take him to talk about it, mention that you also like it, and the person will be better placed to you.
Rehearse the interview
It seems ridiculous, but the interview must be rehearsed. At least in my head. Imagine how you will talk, how you will get acquainted, what words you will start a conversation with, what you will do if your interlocutor is silent and responded in monosyllables or, on the contrary, will talk without a word Sometimes you are limited in time - think about how many questions you can ask.
Do not forget about the appearance
Put yourself in order: if your interlocutor is pushing something away from you - consider that the interview will fail. Think about clothes. It should not be overly defiant or overt.
Check the technique
The camera and voice recorder batteries should be charged, blank sheets should be found in a notebook, and it’s better to take two pens with them.