School copywriter: preparing for the interview
Preliminary collection of material.
Try to learn as much as possible about your respondent and his profession. Read special literature, a magazine or browse relevant websites. It would be nice to find out in advance the biography of your future interlocutor. As a rule, it is not difficult if he is a well-known person. In addition, past interviews are perfectly suited as introductory material. What is it for? You will compose a preliminary portrait of a person, you will know what he is like and you can ask him really interesting questions, not "pogryazya" in small things and biographical details.
Preparation of the list of issues
The first stage helped you to add an opinion about a person. Now from the list of questions automatically drop out information and familiarization: "Where were you born", "What did you do," etc. The study of the biography will give food to more interesting questions: "How did you manage to break out of the province and become the coolest copywriter of all time?" Questions should reveal the essence of a person, give him plenty of room for reflection and analysis. Analytics, especially in interviews, are much more interesting to read than dry statistics.
Communicate with those who know the person
It can be anyone. If you know such friends - you are lucky. Ask them what kind of character a person has, how he communicates, what habits he has, what he likes, what questions he can ask, and which ones should be avoided, etc. For example, if you find out that you like the same book or music group, in an interview you can guide him to talk about it, mention that you like it too, and the person will be better placed to you.
Rehearse the interview
It seems ridiculous, but you need to rehearse the interview. At least in my head. Imagine how you will talk, how you will become acquainted, with what words you will begin a conversation, what you will do if your interlocutor is silent and answer monosyllabically or, conversely, will chatter incessantly. Sometimes you are limited in time - think how many questions you will have time to ask.
Do not forget about the appearance
Put yourself in order: if your interlocutor pushes something at you - consider, the interview will be failed. Think about clothes. It should not be unnecessarily provocative or frank.
Check the equipment
The batteries of the camera and the recorder should be loaded, blank sheets should be found in the notebook, and it is better to take two pencils with you.