Tip 1: How to give discounts to customers
In retail trade, for example, in the market, a discount is given for the amount of goods purchased or for other reasons. For example, give a discount to the buyer, if the same pavilion sells the same product at the same prices. Or offer him a discount for the purchase of several products. The same principle, if you sell the product in bulk. The buyer is interested in taking products in one place if the aggregate prices for each position are less than those of competing firms.
Cumulative discounts are provided to regular customers. You are interested in regular customers x, strive to increase sales to each of them. Make a table of discounts, in it calculate the prices from the purchase for a certain amount. Set the difference between the prices for 5% in each column. The buyer will strive for the lowest price in the table, increasing the purchase of goods and your profit. The purchase volume of each buyer in this case should be fixed.
The accumulative discount system exists in many retail chains, the fixation of the amounts of purchased goods is made with the help of individual plastic cards of the buyer. When you reach a certain amount of purchase, the settlement system will automatically form a new discount percentage.
In case of sale of goods with a deferred payment, use a discount to speed up payment. The client will have a choice: to meet the deadlines stipulated by the terms of the deferment, or to pay before the appointed date, but at more favorable prices. The discount amount is calculated individually. In addition to speeding up the turnover, you will receive a money back guarantee. This method applies to those customers who do not periodically fit into the agreed terms of a deferred payment. If you can not transfer them to a prepayment method of calculation for a number of reasons, then this option will help you get rid of the permanent delinquencies of payments.
If you sell a seasonal product, then at the end of each period, carry out a sale. Make seasonal discounts, otherwise you risk "freezing" working capital. Similarly come with the remains of goods from the previous collection, before the arrival of new products. In this case, set the price at a discount as close as possible to the purchase amount plus shipping costs.
In many organizations that sell services of all kinds - beauty salons, fitness centers, a system of club discounts has been adopted. Those. acquiring a club card. the client receives the service at a more favorable price, and the club owner acquires a permanent customer. If your line of business allows this type of discounts, order plastic cards to attract regular customers. You can sell them for a nominal fee or give.