Tip 1: How to give discounts to customers
In retail, for example, the market offers a discount for the volume of purchased goods or for other reasons. For example, give a discount to the buyer if the same product is sold at the same pavilion at the same price. Or offer him a discount for the purchase of several products. Use the same principle if you sell a product in bulk. The buyer is interested to take products in one place, if the total prices for each position will be less than that of competing firms.
Cumulative discounts provide regular customers. You are interested in regular customer x, strive to increase sales of each of them. Create a table of discounts, calculate in it the prices from the purchase for a certain amount. Set the difference between the prices by 5% in each column. The buyer will strive for the lowest price in the table, increasing the purchase of goods and your profit. The purchase amount of each customer in this case should be recorded.
The accumulative system of discounts exists in many retail networks, the fixing of the amounts of goods being purchased is made with the help of individual plastic cards of the buyer. Upon reaching a certain amount of purchase, the settlement system will automatically generate a new discount percentage.
In the case of goods with a deferred payment, use the discount to expedite payment. The client will have a choice: to meet the deadlines stipulated by the terms of the delay, or pay before the appointed date, but at more favorable prices. Calculate the discount amount individually. In addition to speeding up turnover, you will receive a money back guarantee. This method is used by those customers who periodically do not fit into the agreed payment delay period. If you can not transfer them to the prepaid method of calculation for a number of reasons, then this option will help get rid of the constant delay in payments.
If you sell a seasonal product, then at the end of each period, conduct a sale. Make seasonal discounts, otherwise you risk to “freeze” working capital. Similarly, with the remnants of goods from the previous collection, before the arrival of new products. In this case, set the price with a discount as close as possible to the amount of the purchase plus delivery costs.
In many organizations selling services of various kinds - beauty salons, fitness centers, a system of club discounts has been adopted. Those. purchasing a club card. the client receives the service at a better price, and the club owner acquires a regular customer. If your occupation allows this type of discounts, order plastic cards to attract loyal customers. You can sell them for a nominal fee or donate.