Tip 1: How to write a letter about your company
If the task is to write an article about the company, you must develop a plan. Otherwise, you risk to lose sight of something important, something that will help consumers make a more complete impression about the firm. Besides describing the products or achievements, it's easy to forget about the so-called impelling factor stimulating sales. But for this factor, and are written mostly such articles.
Examine the marketing plan of course, if it was designed for. Typically, this plan introduces the company and contains the basic business idea, which answers the questions: what are you going to produce, who the primary audience and why it will to buy your products. To write a good text, you also need information about the competitive advantages of manufactured goods, in other words, what exactly is your product better than the competition.
Make a plan of the article. The more expanded it is, the more structured material will be released. The alleged break up the text array for the items and sub-items (the latter is also better to decipher). Be sure to start with an introductory section that describes your activity. Give the reader the opportunity to learn a brief history. Write when you started to work, milestones, etc.
Start writing the main part. Start her the right way with a description of the proposal (if you write the ad text). In all other cases start with a description of the competitive advantages. To praise himself, and even in the beginning of the article, immodestly, but competent PR professionals know otherwise, consumers can just simply to postpone the article, as not interested in them and not getting to the bottom of it.
Write a few words about the management and the performers. Here you can describe the scientific degree of merit, participation in this or that work, etc. Remember that readers, no matter what genre of journalistic material, always love the articles written by the type of "description of the problem – the difficulty of finding a solution – a solution is found".
Complete the text on an optimistic note. Not always appropriate wishes to the readers, but something like that, in some cases, even a little enchanting, necessary. Check for stylistic, spelling and punctuation errors. And, do it twice: putting the last point and after about half an hour. It is also recommended to read the text two or three close acquaintances or work colleagues. So you can see how your creation is perceived by the ear.