Tip 1: How to design a designer portfolio
Decide who you are going to present your portfolio to. Usually, you need to show creative development in the environment of potential customers, that is, when advertising your services. Also an important factor for the designer is the recognition of his talent and creative success among his colleagues in the "design shop" - for this it is also necessary to declare himself.
If it is a question of potential customers of design services, then the portfolio should contain exactly those works that will best describe you as an artist. Include in it projects that have already found their embodiment in the material or on the Internet.
Show the process of creating each project in stages. Describe the goals that the client has set for you. A potential customer will be interested to see the process of your work and the correspondence of the final result to the task originally set. Specify, which projects were accepted by the client, and which are not (if you include them in the portfolio), and also what were executed for participation in the tender or competition.
Select only the best samples. Let them be a little (no more than ten), but they must be diverse. Show the full range of your skills - from drawing logos to design of sites.
When forming a portfolio, place the strongest works in its beginning and in the end, for human perception is arranged in such a way that the first and last impressions leave the greatest impression in it - use this effect.
To impress colleagues-designers, the presentation of your creations should have a slightly different concept: here you can give space for a flight of bold design ideas. Make your portfolio special, expressing your personality.
Methods here can be very diverse - from graphics in author's technique, non-standard format or form to the use of unexpected materials and carriers. Also in the portfolio of a purely creative nature, your original poems, prose or interesting aphorisms can look organic. All this creativity, bordered by your own illustrations or collages, can profitably distinguish you from the general mass and bring deserved recognition among colleagues and connoisseurs.
When choosing the format for presenting your work, be guided by your profile. If you work with printing, then the "paper" - the printed one - the portfolio will be the most logical choice. If you are a web designer, then your projects are best represented on-line. To send work samples together with a resume, it is best to choose a PDF or PowerPoint format, and for a personal interview take a printed version.
In any case, your portfolio should have a simple and understandable structure (by creation date, by customer, by category). Let the work speak for itself - when they are examined, there should not be any additional questions.