Tip 1: How to master the skills of business writing
Learn how to write businessletters not so difficult as it seems - you need to follow a number of rules that are necessary when compiling such correspondence. The first rule is accuracy. In the process of writingletters make sure that it is accurate, and that there are no parasitic words in it, as well as professional jargon, slang and colloquial words that do not correspond to the style of business correspondence.
Avoid the textletters concepts and terms that can be interpreted in two ways or wrongly.
Be as laconic as possible - try to fit a full and complete thought into the shortest format. Do not paint on three pages what can fit in a pair of sentences. A letter should be of interest to your addressee, and it is important for him to extract valuable information from him, which becomes problematic when the letter is too long.
The first phraseletters build so that it arouses a strong interest in the addressee - this means that the first phrases should contain key information about what will be further described in the letter. Do not make a long introduction from the lengthy and empty greetings.
Formulating the wordingletters. be persuasive, literate, and do not forget to argue your words with facts, examples, links, any documents or materials.
Never entrust writing business letters to secretaries or employees - allletters write yourself. In this case, you can be sure that the letter is written according to all the rules, taking into account the point of view of the addressee and his individual characteristics and interests.
Currently, no serious business can not do without business correspondence, so owning its skills is extremely important in modern society. And these skills are needed not only for business owners, but also for ordinary employees who can correspond with partners of the company.
Focus on the purpose of correspondence and stick to it in the letter. For this it is necessary, first of all, to understand that any communication pursues the need to inform the interlocutor or his conviction. Depending on this or that situation, the emphasis can be shifted to one of the parties.
Create in the eyes of the interlocutor a positive business image. This step in no case can not be neglected or refers to it negligently, since the formed attitude to the sender of the letter after even a brief reading will remain in the memory of the addressee for a long time. The business image of the letter is influenced by six basic criteria, such as: a competent choice of the subject of the letter, the time of reply to the letter, the correct personal appeal, the expression of appreciation for reading the letter, the completion of the letter on a positive note, and the sender's competent signature.
Form a customer's loyal attitude to himself or his company in writing. As marketers say, about 80% of the company's profits are brought by its regular customers, so their requirements must be treated with special care. To increase the loyalty of regular customers, the following three points should be monitored in the letter: to pay attention to the client's needs, to use the message's vocabulary in the text of the letter and to obey the recipient's logic. Only becoming closer to the client, the sender will be able to fully satisfy his wishes.
Divide the letter into semantic components. In this case, it will sound more convincing for the addressee. In total, there are three such components: information on what the sender proposes, a clear message about what the recipient will benefit, and convincing arguments in proving the main provisions of the letter.
Structure the sentences so that they respond clearly to the norms of the language in which they are written. This feature of writing affects the perception of information by a person. Members of the proposal arrange in the simplest accepted order for a particular language. The proposals themselves should be concise and simple to understand. Put between the paragraphs additional gaps to simplify the perception of information by the reader.