Tip 1: How to create promotional booklets
Decide to issue booklets. If you are planning to do a mass mailing, prefer simple choices that will not be expensive, but it will give you an idea about your company. However, if you are going to release booklets for presentation purposes, for example, on the occasion of the exhibition or for distribution to large customers, pay special attention to the design and informational content. In this case, the booklet became an important element of your company's image.
Consider the content of the booklet. On one of its sides must contain contact information about your company, as well as a few succinct sentences about the main activities and key indicators. Other pages you can fill with pictures of product samples, price information and discounts
Select the printing company that will do design and production of the booklet. Together with the master form concept of the booklet, starting from the goals of its release and advertising budget. Specify the density and quality of paper, format and color content. Try to choose pleasant to the touch materials, easy-to-read fonts.
On the very first page, which will catch the eye of a potential customer, place attention-drawing information, for example, an advertising slogan, a discount or a photo of a unique product. The second interest will be sufficient that the buyer wanted to view the entire booklet.
Try to withstand all of the print edition in a corporate style of the company. Make the booklet fit within the overall advertising strategy. If you stick to a single color and font on billboards, business cards, catalogs, save it, and on the booklet.