Tip 1: How to persuade a person to buy a product
Find all available information ongoods. Do not limit yourself to specialized magazines for your profile. Most likely, they contain information about the manufacturer, the history of the creation of goods, etc. For many buyers, this information is secondary. They are much more interested in hearing a story about a specificrights. They want to know how their lives will improve after the purchase you made. It's easier to transmit your feelings, so it's better if you start using the product yourself. If this is not possible, look on the Internet for feedback on it, ask your more experienced colleagues.
Learn how to present your product. First, talk about it emotionally (but do not overdo it with enthusiasm, otherwise you will be mistaken for a fanatic). Secondly, avoid negatively colored words. For example, do not talk about toilet water: "It's just a suicidal scent." It is better to replace the word "murderous" with something more positive (stunning, stunning, incredible, etc.)
Get rid of the words-parasites ("type", "this is the most", etc.) and interjections ("eeee", "mmmm"). A clear confident speech inspires confidence.
Most companies tend to sell their goods at more favorable prices. However, not everyone succeeds, not everyone knows how to force a customer to purchase a product or service. Possession of such knowledge gives an indisputable advantage in the struggle for successful business development.
Let the customer understand why he needs your product. A person will not buy a thing if he does not know what to do with it. Even the most useless purchases people make with a clear understanding of its need. Tell or show the client what he will get if he makes a purchase. The best way to deal with this task is advertising. It is in the commercials that potential buyers are given information about the significance and purpose of the promoted product. If it is a question of a service, then presentations, master classes and other kinds of visual transfer of the practical value of the goods are in the course.
Let the customer "feel" the product you are offering. The psychology of man works in such a way that if he takes something in his hands, he will part with this less desire. Especially when it comes to a product with a unique design. The same goes for services. Give the client an opportunity to take advantage of your offer, and he will not be able to refuse further cooperation with you. Of course, this rule does not always work, but you should not forget about it.
Demonstrate to the client the possible outcome of events if he refuses to purchase your product. This does not mean that a potential consumer needs to be intimidated, etc. Tell him about how his competitor can use your offer or what he will lose if he makes the wrong choice. The same is true for general consumption goods.
Make the purchase process simple and quick. Today, you can rarely meet people who want to spend their precious time on a lengthy procedure for making a purchase of something. Of course, this does not apply to the purchase of real estate, cars, etc. However, if you sell food or clothes, try to organize the space in such a way that the buyer spends the minimum amount of time to find and purchase the product.
Attract potential buyers with pleasant smells and music. Experts say that people with great pleasure buy bread in the store where special flavors of freshly baked bread are sprayed, even if there were never bakeries in the store. As for music, it should be noted that a slow and relaxing melody will cause the customer to stay longer in your store. And, on the contrary, fast and rhythmic music will shorten the client's stay in your office, salon or store.