Tip 1: How to convince a person to buy goods
Find all available information onproduct. Do not limit yourself to specialized magazines for your profile. Most likely, they contain information about the manufacturer, the history of the creation of goods, etc. For many buyers, this information is secondary. They are much more interesting to hear the story about a specifichuman. They want to know how their lives will improve after your purchase. It is easier to convey your feelings, so it’s best if you start using the product yourself. If this is not possible, look at the reviews on the Internet, ask your more experienced colleagues.
Learn how to present your product. First, speak about him emotionally (but do not overdo it with enthusiasm, otherwise you will be mistaken for a fanatic). Secondly, avoid negatively colored words. For example, do not talk about toilet water: "This is just a deadly fragrance." It is better to replace the word "deadly" with something more positive (stunning, stunning, incredible, etc.)
Get rid of parasitic words (“type”, “this is the most”, etc.) and interjections (“eeee”, “mmmm”). Clear, confident speech inspires confidence.
Most companies seek to sell their goods at better prices. However, not everyone succeeds, not everyone knows how to force a customer to purchase a product or service. Possessing such knowledge gives an undeniable advantage in the struggle for successful business development.
Let the client know why he needs your product. A person will not buy a thing if he does not know what to do with it. Even the most useless purchases people make with a clear understanding of its necessity. Tell or show the customer what he will gain if he makes a purchase. The best thing to do with this task is advertising. It is in the commercials that potential buyers are provided with information about the significance and purpose of the promoted product. If we are talking about a service, then there are presentations, master classes and other types of visual transfer of the practical value of the goods.
Give the customer a “feel” for the product you are proposing. Human psychology works in such a way that if he takes something in his hands, he will part with it with less desire. Especially when it comes to a product with a unique design. The same goes for services. Give the customer the opportunity to take advantage of your offer, and he will not be able to refuse further cooperation with you. Of course, this rule does not always work, but you should not forget about it.
Show the client a possible outcome of events if he refuses to purchase your product. This does not mean that the potential consumer should be intimidated, etc. Tell him how your competitor can take advantage of your offer or what he will lose if he makes the wrong choice. The same applies to general consumption goods.
Make the buying process quick and easy. Today, it is rare to meet people who want to spend their precious time on a long procedure for completing a purchase of something. Of course, this does not apply to the purchase of real estate, cars, etc. However, if you sell food or clothing, try to organize the space in such a way that the buyer spends the minimum amount of time searching for and purchasing a product.
Attract potential buyers with pleasant smells and music. Experts say that people are very happy to buy bread in the store where the special aromas of freshly baked bread are sprayed, even if there has never been a bakery in the store. As for music, it should be noted that a slow and relaxing melody will make the customer stay in your store longer. And, conversely, fast and rhythmic music will reduce the client's stay in your office, salon or store.